PAPER & CARDS STUDIO
Delightful scenery for your desk.
Delightful scenery for your desk.
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Paper & Cards Studio 從世界各地集結並挑選了高品質的紙品文具。受到書寫姿態的啟發，致力為書桌打造更美好的風景。當書寫體驗被高品質的材質及工具重新定義，書寫當中所蘊藏的細膩關愛，則脫穎而出。
Paper & Cards Studio has selected high quality paper stationery from all over the world. Inspired by the gesture of writing, they aim to create a better landscape for the desk. When the writing experience is redefined by high quality materials and tools, the delicate care that goes into writing stands out.
WEBSITE : https://paperandcardsstudio.com/zh-tw
Development
在 Paper & Cards Studio 的全新品牌形象當中，探索著書寫這一件事的輕與重，透過層次、紋理、加工，將落筆時空氣的流轉，具象地呈現在品牌意象當中。
Key Ideas
Nostalgic 回望的╱Romantic 爛漫的╱Classic 典雅的
Positioning
書寫是有對象的，無論那對象是自己所在意卻身處他方之人，亦或是自己。文字線條的抑揚與頓挫，透露了比話語更深層內斂的情感，這也是為什麼對紙本有著獨特情懷的人們，選擇紙筆為媒介而非言傳。
Collateral Design
Digital Experience Curation
